Public.com, a neo-brokerage outfit based in New York has appear the launch of crypto trading services for its customers.

In a statement issued on Thursday, Public revealed that users will be able to trade and store cryptocurrencies on the aforementioned app they use to manage their stock portfolios.

According to the declaration, the new crypto trading feature will exist made available to users gradually over the next few weeks.

As role of the crypto trading service, Public is offering back up for Bitcoin (BTC), Ether (ETH), and Dogecoin (DOGE). Other cryptocurrencies offered include Cardano (ADA), Litecoin (LTC), and Bitcoin Cash (BCH).

Stellar (XLM), Zcash (ZEC), Ethereum Archetype (ETC), and Nuance (DASH) complete the listing of 10 cryptos to be offered by Public.

Public'southward crypto trading feature is offered in conjunction with Noon Crypto. Since the latter does not hold a BitLicense in New York, the product volition non be bachelor for residents in the state.

Apex Crypto will reportedly provide execution and custody services for Public'due south new crypto trading product.

Public's foray into the crypto space could be role of the company'southward plans to rival major stock trading platform Robinhood.

Dorsum in February, Public secured $220 million in additional funding to cantankerous the $1 billion valuation marking.

Similar Robinhood, Public also offers aught-commission stock trading merely has an added social media component that could leverage the emerging meme stock-fuelled retail investment frenzy.

Related: 6M noobs have bought coins on Robinhood Crypto already in 2022

In February, Public also jettisoned the payment for order flow (PFOF) practice that sees brokerage platforms routing orders to market makers for merchandise execution rather than sending same straight to exchanges.

The practise has drawn significant controversy and was a major talking point during the Gamestop saga from before in the year.

Equally previously reported by Cointelegraph, Robinhood could lose a significant acquirement channel if The states regulators ban PFOF.