How To Get On Makeup Pr Lists

Susan is an internet marketing professional who regularly writes on Medium and is the author of two SEO books on Amazon.

Learn how to get beauty PR packages with this in-depth guide! — Larn how to get beauty PR packages with this in-depth guide!

Are You a Dazzler Blogger?

If you accept a dazzler blog or Instagram page and an active number of followers who regularly like your posts or share them online, and so yous're definitely going to have a adventure of getting free products from companies to review. Companies love to transport free makeup to bloggers or Instagrammers, because their followers are actively purchasing any products that influencers annunciate on their web log.

In this guide, you're going to learn:

What beauty companies look for in a blog.
How to create compelling reviews that'll impress dazzler companies.
How to best contact a beauty visitor for PR packages.
What to do to maintain a human relationship with the company.

And then by the end of this guide, y'all're going to have a great understanding of how to go free samples and products from beauty companies, as well as the follow-up process and the thank-yous email you lot should send after in social club to develop a working relationship with the company.

Companies love to develop working relationships with influencers, because if your posts aid them sell more products, then it'southward a win-win for anybody. I'm also going to provide a multifariousness of extra tips to assist you lot get ahead and stand out from other bloggers.

Yous fix to begin? I know I am!

The Meaning of PR Packaging

A make's public relations (PR) packages are curated assortments of products sent to content creators without a contract or monetary incentive. The recipient makes a post to their social media audience while using the product, thus increasing make's awareness as a outcome of the organic appointment.

Make sure to always publish consistently, if you can! — Brand sure to always publish consistently, if you can!

1. Evaluate Your Web log/Instagram Page

Before you contact whatever companies, you need to make certain that your blog or Instagram page has a strong online presence and an active number of followers, too as loftier quality content.

If your blog lacks in content, companies mightn't be satisfied with the quality of the reviews you provide, or it shows that y'all don't take an active post-obit on your blog as of nonetheless, and that your web log is still developing and in its beginning stage.

Hither are some things to make sure:

Does Your Blog Have at Least Thirty Blog Posts?

The more content your blog has, the more people will eventually subscribe to your blog; that'due south but the laws of the web coming into play right there. Companies volition want a link to your web log, and you can be sure they'll be actively checking to see if y'all mail service regularly.

Some people wonder how often they should post, and my greatest advice is that you should post at least once every three weeks if your review is a "roundup" style piece (where you review more than than iii makeup items, for case) and at least in one case every 2 weeks if your posts are shorter in length.

Now of course, yous should tailor your publishing schedule to your own life and day-to-twenty-four hours living. Of form, if you detect trivial fourth dimension to write during the week, then tailor your publishing schedule according to that, so you can publish one weblog mail service a calendar month if you like.

Gyre to Continue

2. Make Sure Your Reviews Are Engaging

If your makeup reviews are engaging, contain plenty of photos, before and afterwards photos, even videos or Instagram clips, and then that shows yous're producing relevant, high-quality content and that yous're showcasing the companies' products in the best way possible.

Add Plenty of Shut-Upward Shots

Yous can stand out past calculation captions to your products' photos, polls in your blog posts, and a variety of other multimedia content.

You can highlight your thoughts with a text overlay on an image or graphic. — You tin can highlight your thoughts with a text overlay on an image or graphic.

Brand Sure to Highlight Key Quotes

Highlight key parts of your review and make those stand up out also in the form of blog-quotes, etc., These provide the TL;DR (or the brusque summary) of what you thought of the makeup or cosmetics in general.

You can as well highlight your thoughts in the form of weblog graphics.

A tool I particularly like is Canva. It helps you lot design blog graphics, social media graphics, and more than, all with a few uncomplicated clicks. All the blog graphics I create for my articles are made using Canva, and they assistance add visual stimuli to my blog posts, and I tin also create cute annotated diagrams and more. Add together a few of these graphics to your weblog posts, and companies volition definitely know you're an influencer to accomplish out to!

A bold title graphic makes your blog look stunning. — A bold title graphic makes your weblog look stunning.

Create Championship Graphics

A title graphic or thumbnail graphic is the photograph you see on social media before yous click on the link to the beauty review; if you're blogging on WordPress, this is equivalent to the "Featured Image" you include in your weblog posts.

You tin can make your blog look stunning with reviews that includes some of these title graphics. You'll meet an case to a higher place, which was made with Canva, a gratuitous tool online graphic tool.

This is an example of a great close-up shot after using eye makeup. — This is an example of a great close-up shot later using eye makeup.

Photo by Haley Rivera on Unsplash

3. Add Light Filters to Your Images

While you should be as honest equally possible with your photography (and not overly saturate your images, for example), yous tin can yet add some gentle filter effects to your images in case your smartphone'south photography quality isn't depicting the makeup in the way that you want.

In that location are plenty of online tools out there to add together filter furnishings, including Flashback, a retro image filtering tool (swell if you want to testify vintage, glamourous pics of you lot with the company's makeup on).

Next, it's time to contact the company. You demand to send them an e-mail detailing:

What Your Web log Is All Almost

Provide them with a full general overview on what your blog is nearly and the kind of posts you create or makeup y'all similar to write about. Practise you provide makeup tutorials? Video reviews? Text reviews? If y'all're blog posts are very in-depth and incorporate a lot of imagery, let them know about that. Sell your weblog to them, and so that they know that you're an influencer to piece of work with.

As well, give them some general statistics on how many readers your blog has or how many followers your Instagram page has. Once they become a general idea, they can evaluate whether your weblog volition exist 1 to work with in the hereafter.

Provide some links to your all-time reviews, besides, and so that they can quickly meet what your blogging skill and reviewing skill is like. To compile some of your latest social media content and weblog posts, y'all can use tools such every bit Carrd or Linktree, which let you to setup a quick online page which links to your weblog, Instagram and other online profiles yous have. There are several alternatives, and I've written an commodity on some alternatives to Linktree. By creating a quick one-page website, you're establishing an online presence beyond social media and makeup companies love to see that!

How Oftentimes You Publish

Let them know that you publish consistently, and how long you've been writing for, then that they know you're a competitive and dedicated blogger.

Any Personal Experience You Have With Their Products

If you're a great fan of their products, and then you should permit them know about that! I wrote a whole article detailing exactly how to write to companies for free products in exchange for some positive, truthful words about their products, and you lot can practice the aforementioned here, only you're giving them a flavour of what your reviewing skill is like.

If you've never used any of their products before, and then I wouldn't recommend you follow this part, since you need to stay truthful to your words. Nevertheless, if you heard about them from a friend and are curious to endeavour their products and potentially review them, and so yous can mention that here.

What Products You lot'd Like to Review

This is the fun part of the email or letter! Here, you lot get to item exactly what you'd like to review. Now this completely depends on the company, merely some companies only desire to send out the products that they would like to get reviewed, then they mightn't transport the verbal product you'd like to review. Try and go along your email open-concluded, so that if they don't want to send that lipstick or that eyeshadow, that they can send y'all whatsoever they would like reviewed, and that yous'd dearest to review it, etc.,

Here, it would exist a good place to mention what your turn-around times are similar. If you're going to write the review inside 2 weeks of receiving the product, that would be a fantastic bonus, since it shows dedication.

A Link to Your Blog/Instagram Page/Linktree

Somewhere in the email, y'all need to place a clear link to your blog or Instagram page. Preferably, introduce information technology at the commencement somewhere by hyperlinking your weblog's name as you introduce it in the beginning, and then you tin can add a link to your weblog or Instagram page at the footer of your email, just later your salutation and sign off. This is usually the first place company representatives become to look for a link to your blog. If you take a Linktree (or online website/i-page site) business relationship, make sure to include that also, as it'll help give makeup companies a better feel for your latest blog posts and social media content.

five. Follow Up With a Give thanks-You lot Electronic mail

Once you are sent makeup, and have reviewed information technology, it'south admittedly crucial that yous send a link of your review or Instagram mail service to the company and make certain to give thanks them for sending you products to review also. By contacting them over again, you're helping to establish a working human relationship with this company and they may ship you products in the future besides!

They'll be able to read your review, even comment on it, or say thank you, and of course, this means you'll develop a working relationship with the visitor. In the future, they might think of y'all and ship you lot more products to review. Of course, if they're particularly impressed by your review, they could potentially add y'all to their influencers list, so that whenever they create new products, they might inquire yous to review them.

Be courteous and thankful in your email, make the link to your review clear and make sure it'due south easily plant, and you lot'll be well on your way to developing a working relationship with the company.

Top Tips


Imagery	Reviewing	Social Media
Provide excellent photos of makeup and the cosmetics you review, including closeups, and any before/after photos	What were the pros and cons of the product?	Make sure to share the mail to all your social media channels.
Try including 5+ images per review	Exist equally detailed as you can.	Try posting some Instagram stories for added buzz.
Make dandy graphics with Canva	Add together as much description every bit y'all can near the product, such as what it's made of, how it impacted you, and whether you'd comprise it into your makeup schedule.	Create social media graphics with Canva to promote your review to your followers.

Thanks for Reading!

If y'all take any questions, brand certain to contact me past emailing me (y'all'll see my email to a higher place) or comment downwardly beneath. Thanks for reading!

Customs Poll

This content is accurate and true to the best of the author's noesis and is non meant to substitute for formal and individualized communication from a qualified professional.

Arwa Tanveer on July 27, 2020:

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Uroosa ali on June 24, 2020:

I am wakeup lover and i have a YouTube channel

Zaara khan on June 16, 2020:

I have a beauty channel on YouTube

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Rebecca bentley on June 12, 2020:

I have a youtube aqueduct and a instagram to name for both of them is rebecca bentley.

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Yasmin on January 22, 2020:

I took all the information on board. As im just starting out.Im a fully qualified beautician.With an middle for makeup! whether it be big and bold or more natural elegant.Im artistic with expert skills , also im very honest when it comes to reviewing.. which is virtually important i would be almost grateful for some pr packages to review either makeup/ peel products /pilus products.

nmanton on January 09, 2020:

I thoroughly enjoyed the advice and tips. I have recently started doing lives on facebook and intend to first doing lives on IG. I would greatly appreciate the opportunity to be considered for a PR list surrounding the latest in make-up and skin intendance!! Thanks so much for your fourth dimension and wait forward to hearing from you presently!!

brenda0331 on December 17, 2019:

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saniya on Dec 02, 2019:

im saniya here looking for some PR Packages to start a beauty blog it wll be gald for me if you aid me with gttng the cosmatic products to showtime up my blog

thank u

Molebogeng Kgathole on November 25, 2019:

I am a Dazzler,Cosmetics and Personal Care Content Creator on Instagram and i would love to get products so that i tin review them on my Instagram please put me in your PR list

Anaya dupas on November 24, 2019:

I am a YouTuber and I have a a beauty aqueduct

Morenol on November 18, 2019:

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Sarah okodede from Germany on September 25, 2019:

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McKenzie Wheeler on July 29, 2019:

do u become pr from company'southward

Peggy Duran on May 29, 2019:

This information was and so helpful would honey to be on pr list

corina on March 26, 2019:

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Samantha on Feb 23, 2019:

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YOLANDA VALLADAREZ on February 05, 2019:

I would honey to exist added to the PR list so I can try dissimilar products.

Jacqueline on August 12, 2018:

Howdy I am trying out my new web log and I am already on pinterest I am looking for free makeup samples to my friends and coworkers giving effect parties as well

Elayne from Rocky Mountains on June 26, 2018:

I have several articles nearly beauty - I should start a blog and just go far about dazzler and put them all together. Cracking suggetions.

Vaanikanda on June 26, 2018:

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